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- What is Project Starlight? What is the Vision and Focus Areas Behind the Investment in India?
Mumbai1 day ago
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These are CEOs of Robin Liu, OnePlus India.
Earlier this year, OnePlus launched its flagship smartphone series OnePlus 13 and OnePlus Buds Pro 3 in the global market including India. Apart from this, the company has also introduced OnePlus Air Vook 50W Magnateic Charger. OnePlus 13 is the world’s first smartphone, with a matte a ++ rating screen.
The company says that the phone’s display is the intelligent eye care 4.0 certified for the night vision, that is, it does not harm the eyes when used in darkness. OnePlles are 13 IP69 rated and its display is also Aqua Touch 2.0 Certified, ie it can also be used by wearing glove.
After the launch, he interacted with Bhaskar with OnePlus India’s CEO Robin Liu online. He spoke in detail about the company’s plan and project star light in India.
From Robin Liu Some parts of the conversation …
Question- What are the big upgrade in OnePlus 13. What can be expected from the products coming ahead?
Reply The year was exciting with the launch of the OnePlus 13 series. The latest flagship smartphone has many important upgrade, which begins with Snapdragon 8 Elite Chipset, which is 44% better in terms of power efficiency compared to the previous generation and 45% more in performance.
The 5th generation has brought a new level of mobile photography. It has a triple 50MP camera setup with innovative tripposto telephoto lens. This advance lens provides 3x optical zoom and a 120x digital zoom.
Sony Lyt-808 Main Sensor increases the camera performance in low light. While high quality shots can be taken from 120 degree ultra-wide lens. AI-Operated camera experiences the experience, including AI unbalar for sharp moving subjects, AI detail boosts for better texture and AI reflection eraser for removal of brightness.
In addition, the portrait mode provides the Hasald pre-Filter professional optical style, which provides easily portraits with studio quality. OnePlus 13 is one of the smartphones supporting 5.5g connectivity in India, which ensures sharp data speed, liel latency and more stable stable network performance.
Saval- AI features of OnePlus 13, how do you separate it from other smartphones in the market?
answer- I think and smartphone users are adopting AI in India. OnePlus 13 series smartphones use AI’s power, which gives an easy and advanced experience. It uses AI for needs like camera, performance and daily use. Which improves your experience over time.
Our OnePlus 13 camera is also equipped with AI-operational features, designed to capture brilliant, professional grade shots in least effort. Facilities like AI Anballer, AI Detail Boost and AI reflection eraser offer crystal-calcier image, life description.
AI-Operated Dual Exposure Elgorithm Short-merges and long-exposure shots, which gives better motion clarity and dynamic range. This means that you provide details of fast -moving objects and low light scenes. These are some features that make OnePlus 13 different from another smartphone.
In addition to photography, our intelligent search, circle to search and Google Gemini, without opening files manually, gives the facility to find documents, images and messages using natural language. This provides the facility of fast navigation to users.
Sawal- What steps have the company taken to solve the green-line problems?
answer- We have created several check points to fix the industry-wide green line issue to maintain the quality of OnePlus. In this, the necessary Tech First Intervention and Advanced Display Technology, Strait and Extension Testing Majors have been adopted. In addition, after cell solutions include green-line war free solutions.
We have integrated the enhanced edge bonding layer. Which uses better PVX edge-sealing material in all OnePlus AMOLED display. This PVX layer acts as a register. Which slows down the entry of moisture and oxygen over time.
We have tested our products in our quality engineering lab. We have done more than 180 testing to check the durability of the products. It has a double double 85 testing, in which the display is kept in temperature of 85 ° C and 85% moisture for a long time.
What is Sawal- Project Starlight? What is the vision and focus area behind the investment in India?
answer- India’s smartphone market is growing rapidly, where users are seeking innovative features and after sale facility. Cultivating the needs of Indian users has always been our priority, and we will continue to serve them with premium offering keeping in mind the changing priorities of consumers.
In Project Starlite, we have invested Rs 2000 crore (total 6000 crores) every year for the next three years. Under this project, we are focusing on highly durable devices, consumer service and India Central features.
For example, OnePlus 13 Series, India’s first 5.5g connectivity phone claims up to 380% speed enhancement. We have also introduced a customized signal optimization feature for the Delhi Metro, which offers smooth connectivity for travelers as well as a Standy Connect feature.
Saval- How much is the current market share of OnePlus and what strategy is there to remain compatible in the market?
answer- We have a plan for the Indian market in 2025. With the launch of OnePlus 13 Series, we have prepared a strong base for this year. We will continue to give cutting edge technology in all our products. Our focus is on improving our user experience.
OnePlus is going to work on innovation in 2025 in India, specially prepared localized Faculties and Basic End-to-And Customer Service. We are working not only to fulfill the expectations of our customers but also to improve it.
Apart from this, we have also introduced a 180-day phone replacement plan for OnePlus 13 Series. If any hardware problems occur in their new OnePlus 13 or OnePlus 13R, customers can make free replacement within 180 days of purchase.
