New Delhi10 hours ago
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Now you will also see advertisements in the instant messaging app WhatsApp. These status will appear on the screen. That is, just as advertisements are seen after watching some stories on Instagram stories, similarly the user will see advertisements after seeing some status updates on WhatsApp.
For this, the ‘updates’ tab will be updated. The company has given information about advertising in 3 new features coming in this tab- channel subscription, promoted channels and status. Meta says that users’ personal chats and calls will remain secure.
What is new?
- Advertisement in Status: Users will see business advertisements in WhatsApp status. While watching the status, he will be able to tap the advertisement and start chatting directly from that business.
- Channel subscription: If the user follows a WhatsApp channel, now some channels will have to pay some charge every month. In return, he will get special content or updates, which the rest will not be able to see. A diamond icon will be seen in front of the names of such channels. However, its charges are not yet mentioned.
- Promoted channels: WhatsApp will now promote some channels, that is, the user will be suggested new channels according to his choice, so that the creators and business people can reach more people.
User’s privacy will be safe
The company says that if the user apps only to talk in personal chat and group, then new features will not make any difference to its privacy. That is, users will not see any kind of advertisement in chat, group or calls and they will be completely secure.
According to WhatsApp, users’ chats, calls and status will still be end-to-end encrypted. That is, no third person can see or hear them. To show advertisement, they will only use some basic information, such as the country, city, language or user, which channels do you follow. The user’s phone number will not be sold or shared.
Who will benefit
Meta, the parent company of Facebook and WhatsApp, is going to start showing advertisements on the app after giving free service for many years. With this, this app has also become a platform to earn money from advertising. This will help the company to generate revenue.
At the same time, businessmen will now be able to promote the product by giving ad in status. Small business will benefit, as they will be able to reach direct customers. Like YouTubers and News Channels, content creators will also be able to earn money by charging subscriptions for their channels. Due to promoted channels, more people will see new creators and business, which can increase their fan following.
Users will get information about the information and offers of new and old products. This will help in shopping online.
